The Science of Waiting

One practical realm in which this comes up: how long a webpage (seems to) take to load. How are programmers designing tricks to make this seem faster? Do animations help or not help? Check out the article in Wired.

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From the Blog

Breivik's Brain

What could explain Anders Breivik's shooting attack in Oslo, Norway? While this was being debated from the angles of politics, religion, and sociology, I wanted to ask this from the viewpoint of neurobiology.
Silicon Immortality: Downloading Consciousness into Computers

Well before we understand how brains work, we may find ourselves able to digitally copy the brain's structure and able to download the conscious mind into a computer. What are the possibilities and challenges?
Italy's STYLE magazine: Idea Guys

Think it's unlikely for a scientist to be featured on the cover of an Italian fashion magazine? Me too! But strange things happen...
Why public dissemination of science matters

Communicating science to the public can take time away from a busy research career. So why should scientists do it? I offer a manifesto of six reasons in the Journal of Neuroscience.

In other news...

New York Times bestseller

A 26 week New York Times bestseller, Incognito was named a Best Book of the Year by both Amazon and Goodreads. For a taste of the book, see a review in the Wall Street Journal, listen to a conversation on NPR's Fresh Air, or watch a video dialog with Wired Magazine. Reading Incognito now? We'd love to hear feedback!